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Ultimate Guide: How to Choose Expired Domains
What are Expired Domains?
These are websites whose owners have let their registration lapse. They can hold historical value, existing traffic, or accumulated domain authority.
Key Metrics to Evaluate
Analyze metrics like domain authority, trust flow, backlinks, search volume, and domain age to determine its potential.
- Domain Authority (Moz): Indicates overall domain quality
- Domain Age: Older domains are often more valuable
- Search Volume: Potential for organic traffic
- Backlinks: Network of links pointing to the domain
Important Precautions
Not every expired domain is a gem. Check for potential penalties, adult content, or blocked domains.
- Check blacklist status
- Verify content history
- Investigate potential search engine sanctions
Commercial Value
Consider estimated auction price, cost per click, and monetization potential.
- GoDaddy Auction Price
- Cost Per Click (CPC)
- Advertising Revenue Potential